Nine Christie projectors were used to introduce Nescafé's Dolce Gusto NEO coffee machine in Lisbon, Portugal.
Christie projectors were utilized for the launch of N
– At the event organized by the UPPartner advertising agency and AV supplier ADLC Audiovisuais, around 300 attendees experienced a combination of AI technology, human avatars, video projections, personalized animations, and various tasting areas.
Five Christie M 4K25 RGB pure laser projectors were used to project images onto a large screen measuring 22.5m by 8.2m for a coffee brand presentation.
Two additional Christie 3DLP projectors were used to light up the stage floor, enhancing the immersive experience. Dancers from the Ritmos Urbanos group performed routines that interacted with the projections.
with the projections.
Two Christie D13WU2-HS projectors, which feature 1DLP technology, WUXGA resolution, and 13,500 lumens, were used to project onto two large screens shaped like glasses mounted on the auditorium wall.
The brand's promotion highlighted its strong dedication to sustainability by using recycled materials for both the machines and capsules. Nescafé also ensured that all materials used in the event were recycled afterward.
The marketing campaign highlighted the brand's strong dedication to sustainability by using recycled materials for both the machines and capsules. Moreover, all materials utilized by Nescafé during the event were recycled afterwards.
José Cordeiro, director of ADLC Audiovisuais, expresses: "These projections, in such a unique format, made a remarkable impact on the audience. The goal was to create an engaging effect on the audience, and we succeeded beyond expectations."
José Cordeiro, director of ADLC Audiovisuais, states:
He points out the impressive features of the M 4K25 RGB projectors. These 3DLP models offer 4K UHD resolution, 25,000 lumens brightness, and advanced laser RGB technology, resulting in vibrant visuals and stunning colors. Despite its high performance, the projectors operate quietly, are lightweight, and compact. Christie has truly excelled with this device.
"The projectors, each with different technologies, brightness levels, and resolutions, all delivered outstanding performance. The image quality was consistently excellent."
"The equipment stood out for its durability, strength, and reliability during the entire event, with no problems whatsoever."
"The Nescafé presentation showcases how projections can enhance corporate events with audio-visual elements in ways that other display technologies cannot match."
